|
About Us
Services |
Strategy
- Business Intelligence and Customer Knowledge
- Research and Analysis of Target Audience and Customer Base
- Situation Analysis -- Competitive Environment, Macro-Environment, SWOT
- Research and Analysis of Product/Service Offerings
- Corporate Visioning and Identity Programs
- Mission and Goals Statements
- Visual and Conceptual Branding, Taglines, Positionings
- Strategic Planning for the CRM Organization -- Aligning Sales, Marketing, and the Customer Contact Center to Manage Customer Relationships
- Technology Growth Plans
- Human Resource Development Plans/Alliances and Partnerships
- Process Engineering
- Scorecarding for the CRM Organization
- Testing, Benchmarking, and Performance Metrics
- Dashboards
- Campaign Plans
- Objectives, Strategies, and Tactics
- Forecasts and ROI Analysis, Performance Measurement and Action Plans
- Bootstrap Marketing PlanTM (customized plans scaled to self-financed and emerging companies)
Execution
- Tactical Execution
- Broadcast Advertising
- Print Advertising
- Collateral Materials
- Promotions
- Media Relations
- Market Research
- Customer Contact Center (Phone-Email-Web) Programs
- Search Engine Marketing
- Email and Direct Marketing
- Technical Execution
- Data Audits, Needs Assessments, and Resource Plans
- Customer and Business Information Systems
- Database Development and Management
- Website and eCommerce Development, Integration, and Support
- Web-to-Database Integration
- Personalized Email Campaign Management, Broadcast, and Support
- Personalized Landing Page/Microsite Development, Management, and Support
- DirectLandingsTM (personalized and branded email-to-web or postal-to-web system for lead
generation and customer retention)
- CareerLandingsTM (enables job-seekers to quickly create, for each prospective employer, a customized one-to-one website that includes a unique version of their resume and other materials)
|
